A Disrupt Battlefield Launch And Three Redesigns Later, Postwire Tells All

Postwire, the startup aiming to disrupt content sharing on a business level, launched out of Disrupt last year in May, and has since undergone nearly three redesigns. This may appear, to the surface observer, as a lack of focus or certainty, yet as Postwire grows its user base in various verticals, rapid iteration allows them to put important tools and tricks in the forefront, while pushing any confusing queues to the background. On one side, marketers are organizing content in Postwire to share with salespeople who can then carry it on to their prospects. Because of this, one Postwire user can rally their entire network, from creative marketers all the way to sales, to get on the Postwire wagon. This has accounted for major growth at Postwire.

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