What can businesses do to promote themselves online? Well there?s probably a hundred or more ways to promote a business online. But I?ve got it down to my top 10 online marketing strategies to businesses can use to convert leads to sales.
1. Online marketing plan: The first thing a business must do before they start mucking around with keywords and social media is to plan. Every business that either has or wants an online presence must start with a comprehensive online marketing strategy.
2. SEO: Search engine optimisation is a natural follow on from your online marketing plan. From your plan you should have worked out who your target audience is. This will then determine your keywords which you can analyse further to identify the most profitable keywords for your website.
3. Social media: If you have a small business website but you?re not using social media strategies then you only doing a half job for your marketing. Facebook
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Source: http://www.thmg.com/marketing-tips/online-marketing-strategies-for-small-business-top-10/
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