Do Men and Women Use Social Media Differently? | Business Direct ...

The short answer is Yes. Just a with many other things in life, men and women view and use social media differently, and if you?re not taking that into consideration when you?re planning your sales and marketing campaigns, you?re potentially losing out on a significant chunk of business.

The fact is:

How do you capture this big female demographic and create sales and marketing campaigns that appeal to them? Try these tips on for size:

• Don?t simply think pink. As many retailers have found, simply painting a product pink or splashing the color pink across their website does not a female-friendly service make. Just as with male consumers, women want respect?so make sure that your social networks are clean of any messaging or posts that may offend or otherwise turn them off.
• Women are busy. Don?t overload them with jargon-filled technical information that only your technician really cares about. It?s not that they won?t understand it. It?s just that what most busy women really care about is, Does it work? Will it make life better for me and my family without breaking our budget? Answer those questions for them, and they?ll be interested.
• Don?t just share information; build a community. Women use social networks to connect, while men tend to use it to share and broadcast ideas. Find out what your female demographic cares about and build a community around meeting that need. Get testimonials from homemakers, busy female professionals, soccer moms, single moms and others who have used your services and who are happy to endorse you. Ask them to share how your services helped make their home lives much easier and saved them time and frustration. Use a combination of video, text posts and photos to create visual interest.
• Get to know Pinterest. Not only do women make up the vast majority of that graphic-oriented community, a recent survey also revealed that 47% of them ?have made a purchase based on a recommendation they saw? on that network. Try posting pictures of happy customers and/or their testimonials or even of your technicians working on HVAC units.

How have you marketed your services to attract women clients? Do you have a different marketing message to specifically target female prospects or is your marketing campaign gender neutral?

Source: http://bdmtyler.wordpress.com/2012/08/03/do-men-and-women-use-social-media-differently/

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