Seabrook Crisps has introduced a new flavour to its Hot & Spicy range, Desi Curry.
Desi, which means ?traditional?, is the term applied to Asian food with a ?home cooked? taste.
Desi Curry flavour, which was created in response to the nation?s increasing interest in spicy food, also aims to tap into the trend for staying in and entertaining at home.
Seabrook Crisps took inspiration from its chairman?s favourite local Asian restaurant in Bradford, Saffron Desi.
Bilal Khan, manager of Saffron Desi in Bradford said:
?I didn?t think it was possible to make crisps that are so close in flavour to a traditional, authentic curry, but when I tried Seabrook Crisps? Desi Curry flavour, I was amazed at how they had actually managed to capture the rich and distinctive flavour of a homemade Asian dish.?
Ken Brook-Chrispin, chairman of Seabrook Crisps, and a man with a passion for authentic world food, said:
?This is exactly what we?re all about ? creating true, genuine flavours.
?I?m really pleased with the Desi Curry flavour and I think this is going to be one of our best sellers ? it really does hit the mark?.
Hitting the top three-chilli mark on the famous Hot & Spicy ?Hot-O-Meter?, Seabrook Desi Curry has been designed as an everyday snack and as a sharing food product for nights in.
Seabrook Hot & Spicy range now offers five flavours including; Desi Curry, Wasabi, Chilli, Oriental and Mustard.
The Hot-O-Meter on every pack is designed to show consumers how spicy each flavour is.
New Desi Curry is available at all major retailers and sits alongside two of Seabrook?s Hot & Spicy flavours, Chilli and Oriental in a 6 x 31.8g multi-pack and is also available as a stand alone 100g sharing bag and 40g grab bag.
For more information click here to visit the Seabrook Crisps website.
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Source: http://www.fdin.org.uk/2011/05/seabrook-crisps-introduces-new-curry-flavour/
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